Even though many social media marketers tend to neglect YouTube marketing, it is nonetheless a great video-based platform with countless social media marketing opportunities waiting for your business to seize them. YouTube has a total number of two billion monthly active users worldwide and is considered the most used and popular social platform. Being a great source of entertaining content that attracts people of all ages and backgrounds, social media specialists are starting to realize the value of marketing on YouTube.
Another factor that makes this platform a powerful marketing tool is the fact that it is the second-largest search engine on the internet. So, it can also help improve your website’s SEO performance and your brand’s online presence overall. It allows content creators and marketers to present unique and shareable video content for viewers. Let’s go through some basic things you will need to know before you start marketing your brand on YouTube.
Creating a YouTube Business Channel
If you don’t have a YouTube business channel, here are some of the necessary steps you will need to follow to create one. And if you do, you can take inspiration from these steps to optimize your already existing channel.
Opening a Brand Account on Google is the first step you will need to take to create a YouTube channel for your business. It allows you to give access to multiple authorized users working on the same account simultaneously. The Brand Account also enables you to manage multiple YouTube channels under one account.
With a Brand Account, multiple authorized users can log in simultaneously. Even if you don’t need this right now, it’s an excellent option to keep available as your business grows. With a Brand Account, you can also open and manage multiple YouTube channels.