To achieve your Social Media Marketing goals, it’s essential to look at Twitter as a powerful tool that will help you reach new audiences and connect with various demographics. Through a successful Twitter marketing strategy, brands can get real and genuine consumer insights and take advantage of great opportunities that will allow them to win new customers, build an authentic and relatable brand and drive sales. It’s a fast-paced social channel, so getting results will require a very effective marketing strategy and attractive content creation. To do so, it’s essential to understand how the channel works, what your audience would expect from you on Twitter and what your competition is doing on the platform.
Audit your Twitter account and set your goals
The first step to a successful marketing strategy and presence on any social platform is conducting a thorough audit of your current account and researching your competition. You will need to look at factors such as your engagement rate, how often do you tweet, and how many followers do you have. You should also audit brand compliance by looking at the handle, profile picture, bio and make sure all information is up to date and all creatives are in line with your brand’s current look and feel. Also, don’t forget to review your competition by looking at Twitter accounts of your industry competitors. Analyzing their social media will enable you to refine your own, by spotting weaknesses or gaps in their strategy, and finding ways in which you can distinguish yourself and stand out.
After understanding your current performance, you will be able to address the next stage, which is setting clear and measurable goals that will help you succeed on the channel. When you have an image of how your presence on this channel should benefit your business, you will be able to put in place a successful strategy to follow on a daily basis. Align your goals with your business objectives, be it driving traffic to your site, gaining new customers or creating brand awareness. You can measure those goals by looking at smaller and more immeasurable indicators like your average click-through rate, your followers’ number or your engagement rate.