LinkedIn Ads may not be every brand’s first social media marketing priority, but it remains a great advertising social platform, after all! While brands are drawn more to Google Ads and Facebook Ads for pay-per-click campaigns for their larger audience and mass appeal, LinkedIn Ads has unique benefits that can help certain brands reach their business goals. LinkedIn encourages businesses and brands to target a unique audience of active professionals based on their function, industry, job title and more. It enables them to create effective and easy ad campaigns to reach different goals like generating leads, raising brand awareness or advertising certain marketing events, for example.
Like most pay-per-click advertising tools, LinkedIn ads allow you to control your costs and spend budget and choose from flexible pricing options to boost your content on the channel. This full guide will help you understand the value of advertising on LinkedIn while also exploring the different types of ads available on the platform and how to get started with it!
Why Advertise through LinkedIn Ads?
The platform is a great place to promote company updates to targeted audiences of professionals or businesses to generate leads and drive awareness. Since it’s the world’s most viewed professional news feed, LinkedIn ads will help you reach a powerful and unique audience that cannot be found on any other typical social platform. The platform’s members are known for being influential and for having two times more buying power than the average internet crowd.
The advertising platform, Campaign Manager, also witnessed a recent revamp with new tools that every marketer can take advantage of. It now offers sharper targeting options and became more of an objective-based campaign builder, meaning campaigns can be around specifically defined goals like brand awareness or engagement or lead generation, for example.