Instagram marketing means creating and using an Instagram business account actively to communicate with your customers and followers and attract new ones as well. Instagram encourages this by allowing businesses to create business accounts to develop a followers base for its brand or products. With over one billion active monthly users, Instagram is one of the most prominent social channels and networks around the world. Hence, having an Instagram account and properly managing it becomes as essential as any other component of any successful marketing strategy. Whether your brand is small or big, you will probably find already existing customers on Instagram, and of course, attract new customers and find new opportunities to tap into on the platform.
Instagram attracted enormous attention since its launch in 2010, with many businesses developing their presence on the platform. Roughly 80% of Instagram users follow at least one business online, while 72% say they have bought a product they have seen advertised on Instagram. This global platform is now an excellent place for businesses to humanize their brand, inspire their audience and showcase their products, ideas and services. The platform’s users are believed to be more engaged and active than those on most other platforms, with 35% of the users checking it multiple times a day. Instagram has huge potential and can help you grow your brand and promote it in an authentic and friendly manner, instead of hard-selling to customers.
The platform’s marketing potential lies more in the user behaviour and not just the numbers; people using Instagram tend to connect with brands, follow them and engage with them. With the right strategy in place, social media marketing has proven to affect purchase decisions without the need for forceful sales and advertisement.
BUILDING YOUR INSTAGRAM MARKETING STRATEGY
The platform may seem a little bit intimidating at first, and the competition may seem off-putting, but you need to start with the basic steps. Having an Instagram business account allows you to raise brand awareness, post content updates, collect detailed information and insights about your audience, chat with your customers and deploy advertising campaigns to reach more people and create meaningful interactions with them. Using these abilities, you can achieve enormous influence, reach potential customers and boost powerful engagements with your audience! To tap into this potential audience on Instagram, a solid marketing strategy is inseparable from creating a successful online presence and identity.
One of the main components of putting into place a successful marketing strategy is to be helpful, relatable and approachable to your audience. To achieve that, you need to be available where they like to spend their time, and that’s on social channels like Instagram. You also need to create and post helpful content and connect with consumers through comments, direct messages and other forms of engagement on the platform. The platform offers many insights and analytics tools that will allow you to understand your audience and build authentic relationships with them. Simply put; your strategy needs to reflect commitment, relevance, consistency and a clear visual style. Let’s go through some of the essential factors you should consider when building your Instagram marketing strategy!