As SEO becomes more competitive in the e-commerce space, Bruce Clay MENA has to look at new ways to help our partner Sharaf DG dominate high volume search terms. We looked to “Position 0” for the answer…
THE SEO BRIEF
Part of our ongoing partnership with Sharaf DG is to highlight areas, where we see potential for growth. Increasing qualified organic traffic to their website to drive sales (which had recently declined) both online and in-store was identified as a key area of development.
The target market was English speaking, UAE based individuals.
THE BEST SEO SOLUTION
Position Zero (sometimes also referred to as rank zero or featured snippet) was implemented by Google several years ago and provides the best result for searchers, in an easily accessible format positioned above rank one on Google SERPs.
This position is highly sought after, so utilising in-depth research and available knowledge about Sharaf DG’s customer’s path to purchase, we targeted this covetable space and focused our efforts on the development of specific category pages combined with product listings to make an impact on qualified organic traffic.
By creating a single page which utilised text, video and images to showcase the products, along with schema markup, we qualified the page to rank for position zero.