Make sure your website is mobile-friendly
Mobile-friendliness is another major SEO ranking factor. As of today, more than 50% of people worldwide access the internet via only their smartphone, which makes it even more essential to ensure your website is carefully optimised for mobile devices.
Google’s “mobile-first index” is now a reality, which means it’s drawing its results from mobile-optimised sites first, rather than sites geared towards desktops. If your site isn’t mobile-optimised, visitors are five times more likely to leave your website.
Here are some of the most important things to take care of to ensure your site is mobile-friendly.
- Test your pages for mobile-friendliness with Google’s Mobile-Friendly Test tool.
- Run comprehensive audits of your mobile site, just like you do with the desktop version.
- Finally, don’t forget to track your website rank on mobile, and remember that progress will more than likely translate to your desktop ranking as well.
Check for broken links
It is a known fact that any type of broken links is harmful to your website SEO in many ways. You waste your crawl budget and create a bad user experience, which leads to lower rankings in SERPs. Hence, it is quite essential to identify any broken links and fix them to save your site’s rankings.
Several tools can provide complete details of broken links that may exist on your site – these include Screaming Frog, Small SEO Tools, DrLinkCheck.com, etc. You can also download a broken links list using Google Search Console.
Using these tools regularly can help you keep track of broken links. Fixing these will ensure your site is clean, free of errors and as optimised as possible.
SEO friendly URLs
URLs that are precise, descriptive, clean and contain keywords make it easy for search engines to understand what a particular page is about and index it in that sense. Bearing SEO in mind while working on the URL structure for your website goes a long way. URLs on any given website shouldn’t be changed too often. Building easy-to-read URLs that include the focus-keyword also helps strengthen the relevancy of the whole page. Below are a few easy-to-remember tips that will always come in handy when you’re working on the URL structure for your website:
- Short and precise URLs are more effective
- Use the primary keyword (focus keyword) in your URL
- Avoid underscores ( _ ), use hyphens only (-)
- Do not include irrelevant characters in your URLs
Why should I invest in technical SEO?
Technical SEO is a never-ending discussion and covers a broad range of topics and elements needed for optimising your website according to search engine requirements. In most cases, once you get your technical SEO right, you won’t have to deal with it again, other than doing periodical SEO audits (which are equally important).
Still wondering why you should invest all of that time and energy into optimising your website from a technical standpoint? Simple! Because technical SEO helps your website get indexed more effectively, which can massively impact your SERPs ranking.
Technical SEO will give you an advantage with Google that you wouldn’t otherwise have. If you’re looking for an SEO agency in Dubai to help you with technical SEO for your website, or you have any questions related to search engine optimisation, please get in touch with us today and let us know how we can help!