3 Common link building mistakes that you should avoid
There are many unnatural and low-quality ways to do link building. These link building techniques can be tempting to try since they’re easy and convenient. However, a spammy link profile can lead to site penalisation by Google. Here are 3 link building mistakes that you should avoid:
- Buying links: Search engines can use a few clues to determine if a link is purchased or earned through looking at certain patterns and viewing the link itself. So buying links, or exchanging links for services and goods risks your ranking and leads to penalisation.
- Reciprocal linking: Google’s quality guidelines strictly advise against the excessive exchange of links. Partner programs at a mass scale with unaffiliated sites that are explicitly designed for link building purposes might trigger spam alerts.
- Low-quality directory link: Paid placements in web directories are a popular source of manipulation. These sites have extensive lists of websites linking back to a site that paid for this link. Low-quality directories can be identified by search engines, which can lead to penalisation as well.
Generate links by simply building your brand!
A lot of the practices that you want to do to generate organic and valuable links are things that will help you build and enhance your brand and website in general! You want backlinks for the same reason you want to spread awareness about your brand and drive traffic by proving authority in a specific field or topic. Once your target audience is aware of your products and services, they will share your content if they find it valuable. So by sharing your content on different platforms and amplifying your brand awareness, you’re earning both trust and natural links!
Search engines are always stressing the importance of trustworthiness, which is measured by the quality and quantity of links your site earns. By offering great services and connecting with your audience, you’re establishing trust and integrity with them. So, in addition to following the above steps to enhance your link-building strategy, keep on doing great things in the real world to earn your audience’s trust.