Final bits of advice
A good way to go about this is to group your keywords by “parent topic” to bring some sense and structure to your most probably chaotic list. Group semantically or contextually related terms under one of your parent topics.
For guidance on making your final choices, go back to your niche. If your website is offering products or services, go with keywords that have commercial intent. And if your website is based on providing informational content, go for ones that have informational intent. You can determine that by looking at the current ranking website on SERPs.
Look for keywords that have high search volume with low competition OR high search volume with competitors that have lower domain authority and backlinks.
If you’re successfully ranking on the first page for some keywords that have decent search volume, but not on the top 5 results, focus your efforts on ranking higher for them.
Finally, you need to check if your chosen keywords are growing/trending or slowly perishing. The best way to do that is through Google Trends. If you’re considering a term, run it by Google Trends first, if you find it to be growing fast, it means it’s an excellent opportunity for you to target it, and vice versa.
SEO results require hard work and patience!
So here you go. You’re now blessed with the knowledge of keyword research basics! All you need to do now is get going. Start somewhere. You will probably come across many challenges that will help you enrich your research strategy. Maintenance is imperative, always go back, check your data, and refine it. And don’t forget, you won’t be seeing results overnight. So, put in the effort and just be patient.