Short Keyword Optimized URLs
Website URLs, including e-commerce sites, should be easy for crawlers to find and understand. Extremely long and overly complex URLs make your website look disorganized and make it difficult for Google to crawl and index each page, hence, resulting in lower search rankings. E-commerce URLs tend to be lengthy, as they include categories, subcategories, and products. For example, (https://website.com/category/subcategory/product.html). The goal is to keep it short and include SEO-friendly terms. For category pages, include 1 or 2 words description of the category and then follow it up with the subcategory. For product pages, include your target keyword for the product separated by dashes (-).
Win at E-commerce SEO
The best thing about e-commerce SEO is that you’ll be able to track its results and feel the impact of the changes you’ve made directly. Look closely at the results, whether positive or negative, they will teach you what you need to do next. This is the best way to keep your SEO wheel moving, by looking back at what you did, analysing what worked for you, and keeping a close eye on your competitors! You can always refer back to our more detailed guides on Keyword Research, On-Page SEO, and Technical SEO to enhance your SEO strategy and improve your site’s organic traffic.