Use visuals to break up your content
Visually-intriguing elements make your content more digestible and easy to go through. It also keeps your site’s visitors more engaged, increasing their chances of staying on your page and ultimately converting! Relevant images can improve readability, decrease your site’s bounce rate and enhance your organic performance. Make sure you use engaging visuals and optimize the images’ file names, captions and alt text.
You can also use explainer videos to increase conversion rates since they allow you to state your value proposition clearly to guarantee better conversions. Videos can also help increase user engagement and the time he spends on your site. Make sure your hosting is fast and can support the video and enable you to upload the video to your own domain.
Maintain credibility and relevance
A relevant connection between the source of the visit, be it an organic search result or a paid ad, is an essential factor when it comes to conversions. A landing page that is not connected to the source from which the user clicked the link can cause distrust and confusion. That kind of connection ensures that your visitor stays on the page as long as it takes to make a purchase or achieve any conversion goal, instead of leaving as soon as he arrives.
Some of the elements that help you maintain this connection is designing a clear site structure, matching the title tag with your H1 heading, setting clear ways of communication and making sure you prevent your out-of-stock products from appearing in search results if you’re an e-commerce website.
Improve page speed and load time
Users can simply abandon a page altogether if it takes forever to load. A 10-second delay in loading time can prompt users to leave your site immediately, and if they stay, chances are they will not convert. Test your website’s speed on different devices using Google PageSpeed Insights tool and install Google PageSpeed on your server to audit your site’s speed. The tool analyzes the content of a web page and generates suggestions to help you enhance your page speed.
How can CRO benefit SEO?
Now that we established the connection between SEO and CRO and how they are both linked, it’s time to explore how CRO can also benefit your organic website traffic and ranking! Some of the benefits of conversion rate optimization for SEO are improved customer insight. Through understanding your audience and finding what works best for them through a/b testing and other CRO methods, you can understand where to gear your SEO efforts. It can also help you grow as a business, giving you more time and resources to enhance your website, brand image and products.
And most of all, CRO increases your site’s authority and trust. When a user shares their payment details, email or any personal information with you, it means they trust you, and this reinforces your site’s security and trustworthiness in Google’s eyes. So, CRO and SEO can be utilized together to move your website’s performance and sales up!