Headlines and Heading Tags: Crafting great headlines or titles is vital to your click-through rate. It’s just a shame to waste excellent copy by having a dull or a not click-worthy headline. Looking at search results is a great way to see what type of titles are ranking better for a specific topic or idea. The title needs to be optimized and also attractive to the user. Other sub-headings should provide a sense of structure to your content. While H1 introduces the topic, H2s should represent each section. The reader should be able to skim through the content and be able to determine if it includes what he’s looking for or not.
Meta Descriptions: Including keywords in your meta descriptions helps with visibility, since they get bolded when they match the user’s search query. Generally, it should summarize the content and set the user’s expectations to what’s on the page. You can also include a call to action to entice readers to click through.
Linking: Links prove to Google that your website is well connected and has valuable content. External linking to other authority websites indicates that you are aware of what others create. Internal linking, on the other hand, increases dwell time and improves user experience, by making sure that the reader has access to all the information he needs.
Let the Writing Begin!
It might sound like a lot to keep in mind every single time you’re writing content. Yet same as any other skill, SEO content writing needs practice and patience. You might not be able to get everything right the first time, but make sure you always review your work thoroughly. Start by employing some simple and basic tips, and keep an eye on the outcomes to understand what works for you and what doesn’t.