We know that if you are looking to invest in PPC (Pay Per Click), SEM (Search Engine Marketing) or paid media marketing you want results and measurable ROI. Pay per click is a powerful way to get your brand noticed and drive sales or awareness, depending on your business objectives.

The basis of any successful PPC campaign is exceptional knowledge, account management and cutting edge optimisation techniques, either manual or through automation and technology.

At Bruce Clay, we have been optimising websites since before Google was a website, so we know a thing or two about the optimisation process – albeit, in this instance, it is for paid ads, rather than organic results.

We are used to dealing with over 300 variables in algorithms, which are mainly unknown to us and found through testing, imagine what we are capable of when we apply our knowledge to technology and a set of information that is open to all. Big ROI, that’s what!


Nobody knows your business as well as you – that is a given. Shortly after we engage, we conduct a brand immersion session which allows us, your agency partner and pay per click management company, to truly understand your business and most importantly, your brand objectives.

Once we are aware of your objectives, we can create a strategy that is complimentary to your business. This ensures that we can achieve real results, gather meaningful data and further optimise your account on a daily, weekly and monthly basis.


The foundations to all of our efforts is technology and data. As far as possible, we try to automate mundane PPC tasks that take up time, in order to spend time on the parts of your account that really make an impact. Don’t worry, we have got your usual search query reports, competitor reports and daily bid management under control – but we are able to drive results through innovation and analysis, more than anything else. Our in house team of PPC experts in Dubai are able to use all types of technology stacks, including DoubleClick and Marin in order to enhance your account further.

In some cases, there is no need for technology, rather, human effort is enough to see great results. When that is the case, we will advise you accordingly. Every partner is unique and we do not apply the same tactics and practices to any two clients.


Display marketing is awesome – massive reach and huge bang for your buck, if executed properly. However, you need to ask yourself, does this really work for me? I am reaching 1 million people, or so I am told, but are they my customers?

Bruce Clay don’t sell the display marketing dream, we work towards business objectives and meaningful engagements with audiences. The basis of all engagements are data and technology… there is a pattern emerging here, right?


Bruce Clay are a Google Premier Partner, that means that our clients can potentially leverage the benefits of latest innovations before competitors, keeping you at the fore of your industry. By partnering with Bruce Clay you are opening yourself up to an agency network of 8 offices covering 13 languages across the globe. Our network allows us to deliver cutting edge international pay per click campaigns in multiple languages right out of our Dubai office.



Your approach to display campaigns should be tied to your holistic digital strategy. A display campaign without holistic support can result in lost opportunities – display is not only about brand awareness anymore. You can drive performance and ROI through display campaigns. The most important thing to keep in mind is that your strategy for display marketing needs to be in tune with your holistic efforts and business objectives. This way you will see the best results from display marketing.


Ok, where do we start!? We assume that you know what programmatic buying is so will not go into the intricacies of how everything works. We are able to work with multiple third party DSP’s (demand side platforms) to aid your display marketing campaigns. We have planned and executed various campaigns through DoubleClick, The Trade Desk and other technology providers that have delivered incredible results for clients. In short, this is a smarter way to buy inventory, and reach the right audience.


Not all display marketing inventory is available through exchanges. Prevalent and high traffic sites sell their on site inventory directly to partners, rather than enter auctions. We have direct relationships with many premium inventory providers that can help you to achieve your brand objectives. Our reach and partnerships go across the MENA region and beyond, through various offices. We can offer local and international premium display solutions for all types of partners.


Everyone knows that social media is a really effective way to get in front of the right person at the right time. However, with the power of organic reach fading, even having great content is usually not going to be good enough without paid social media campaigns. That is why you need a partner, like us, that can help you to see through the maze of social networks, devise results orientated strategies and recommend where you should be focusing your social media marketing budgets.


By working with Bruce Clay… well, that is the short answer. Now for a bit more detail.

First of all, it is important to remember that you do not need to spend lots of money, you need to spend wisely. You need to consider who your audience is, where they could be found and what they would interact with, in terms of creative. It sounds like a lot, and you may not have all the answers upfront, that is where we will help you, with cross client learnings (we don’t share first party data of clients, only knowledge and insights). We can also conduct A/B testing for you if your product, solution or brand is completely new.

The key to a successful social media marketing campaign is the strategy, and again, it needs to be consistent with you brand objectives and holistic strategy.

We have carried out numerous paid social media campaigns across Facebook, Instagram, YouTube, Snapchat and Twitter. We have a team of in house social media specialists and creatives that plan strategies and execute campaigns for clients at any level. Find out more about our social media marketing services here.

Want to get involved? Drop us a line today and let’s see where we can take your PPC advertising efforts!


Bruce Clay are a global network of search professionals. By partnering with us, you are engaging with some of the leading minds in the search field.

We also offer industry leading technology to optimise your accounts and a transparent buying model for all clients – every cent you spend is accounted for and you have full access to all of your digital assets and accounts.

Most importantly, you will be engaging with an agency that is local enough to provide you top service, but also has the reach globally to bring you leading innovation and results before competitors!

Frequently Asked Questions

Yes, Bruce Clay is a Google Premier Partner, that means that our clients can potentially leverage the benefits of the latest Google products.

We manage all paid ad accounts across different marketing platforms and provide comprehensive reporting and analysis for our clients.

Yes, our clients can transparently see the actual spend in their Google AdWords account.

We allocate the campaign with budget capping to avoid any extra spend. This helps our clients utilise the monthly budget without exceeding the allotted spend amount.

Yes, full reporting is provided for each client. We use Data studio dashboards to provide advanced analysis for our clients.

No one strategy works for all industries or businesses. We have to take an in-depth look at your services and offerings. Based on the analysis, we propose a catered performance marketing strategy for each business goal.

Yes, we have a list of clientele across different fields and industries that we would love to go through with you.

Pay-per-click is commonly known as PPC in the marketing world. It is an online advertising model in which an advertiser pays a sum of money every time their ads are clicked on. In other words, it is a way of buying visits to your website rather than earning visits organically. One of the most popular forms of advertising online is through search engine advertising. It allows advertisers to bid for the placement of their ad in a search engine's sponsored links. When someone starts a search using relevant keywords that are related to your advertisement, the sponsored link is shown at the top of the search results. For example, if you search for "PPC agency", our sponsored link might show up in the google search results page.

PPC is one of the most critical forms of digital marketing, advertisers do not pay for the placement of their ads but only pay when their ads get clicks by users on pay per click basis. The ads are created by Google Ads, which allows you to create a campaign for your ad using proper keyword research. It is essential because it directs the relevant audience to your website and helps in lead generation and revenue growth.

You will need to use pay per click advertising if you plan to grow your business and reach out to new potential customers. The best time to invest in PPC is when you're just getting your business started, that's when you need more customers to get exposed to your brand and use your services or products. Your PPC strategy lays the foundation for your future growth. But also, there are different goals at different stages of a business where it needs PPC. You can see and analyse the time when your ads get more clicks and schedule your campaigns accordingly. There are relevant data available in the dimension tab on Google Ads, that will help you analyse the right strategy and timing for your ads.

Pay per click is very useful for promoting your business, it involves directly targeting your customers to promote your services or products. It is a model of digital marketing in which advertisers pay for ad clicks. If you want to get decent traffic on your site and grow your online business, then you should opt for PPC advertising to guarantee increased website traffic.

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