Frequently Asked Questions
Yes, Bruce Clay is a Google Premier Partner, that means that our clients can potentially leverage the benefits of the latest Google products.
We manage all paid ad accounts across different marketing platforms and provide comprehensive reporting and analysis for our clients.
Yes, our clients can transparently see the actual spend in their Google AdWords account.
We allocate the campaign with budget capping to avoid any extra spend. This helps our clients utilise the monthly budget without exceeding the allotted spend amount.
Yes, full reporting is provided for each client. We use Data studio dashboards to provide advanced analysis for our clients.
No one strategy works for all industries or businesses. We have to take an in-depth look at your services and offerings. Based on the analysis, we propose a catered performance marketing strategy for each business goal.
Yes, we have a list of clientele across different fields and industries that we would love to go through with you.
Pay-per-click is commonly known as PPC in the marketing world. It is an online advertising model in which an advertiser pays a sum of money every time their ads are clicked on. In other words, it is a way of buying visits to your website rather than earning visits organically. One of the most popular forms of advertising online is through search engine advertising. It allows advertisers to bid for the placement of their ad in a search engine's sponsored links. When someone starts a search using relevant keywords that are related to your advertisement, the sponsored link is shown at the top of the search results. For example, if you search for "PPC agency", our sponsored link might show up in the google search results page.
PPC is one of the most critical forms of digital marketing, advertisers do not pay for the placement of their ads but only pay when their ads get clicks by users on pay per click basis. The ads are created by Google Ads, which allows you to create a campaign for your ad using proper keyword research. It is essential because it directs the relevant audience to your website and helps in lead generation and revenue growth.
You will need to use pay per click advertising if you plan to grow your business and reach out to new potential customers. The best time to invest in PPC is when you're just getting your business started, that's when you need more customers to get exposed to your brand and use your services or products. Your PPC strategy lays the foundation for your future growth. But also, there are different goals at different stages of a business where it needs PPC. You can see and analyse the time when your ads get more clicks and schedule your campaigns accordingly. There are relevant data available in the dimension tab on Google Ads, that will help you analyse the right strategy and timing for your ads.
Pay per click is very useful for promoting your business, it involves directly targeting your customers to promote your services or products. It is a model of digital marketing in which advertisers pay for ad clicks. If you want to get decent traffic on your site and grow your online business, then you should opt for PPC advertising to guarantee increased website traffic.