PAYPERCLICK
PERFORMANCE
MEDIA
MARKETING
USING
PPC
We know that if you are looking to invest in PPC (Pay Per Click), SEM (Search Engine Marketing) or paid media marketing you want results and measurable ROI. Pay per click is a powerful way to get your brand noticed and drive sales or awareness, depending on your business objectives.
The basis of any successful PPC campaign is exceptional knowledge, account management and cutting edge optimisation techniques, either manual or through automation and technology.
At Bruce Clay, we have been optimising websites since before Google was a website, so we know a thing or two about the optimisation process – albeit, in this instance, it is for paid ads, rather than organic results.
We are used to dealing with over 300 variables in algorithms, which are mainly unknown to us and found through testing, imagine what we are capable of when we apply our knowledge to technology and a set of information that is open to all. Big ROI, that’s what!
PPC/SEM STRATEGY
Nobody knows your business as well as you – that is a given. Shortly after we engage, we conduct a brand immersion session which allows us, your agency partner and pay per click management company, to truly understand your business and most importantly, your brand objectives.
Once we are aware of your objectives, we can create a strategy that is complimentary to your business. This ensures that we can achieve real results, gather meaningful data and further optimise your account on a daily, weekly and monthly basis.
PPC/SEM OPTIMISATION
The foundations to all of our efforts is technology and data. As far as possible, we try to automate mundane PPC tasks that take up time, in order to spend time on the parts of your account that really make an impact. Don’t worry, we have got your usual search query reports, competitor reports and daily bid management under control – but we are able to drive results through innovation and analysis, more than anything else. Our in house team of PPC experts in Dubai are able to use all types of technology stacks, including DoubleClick and Marin in order to enhance your account further.
In some cases, there is no need for technology, rather, human effort is enough to see great results. When that is the case, we will advise you accordingly. Every partner is unique and we do not apply the same tactics and practices to any two clients.
BIDDABLE DISPLAY MARKETING
Display marketing is awesome – massive reach and huge bang for your buck, if executed properly. However, you need to ask yourself, does this really work for me? I am reaching 1 million people, or so I am told, but are they my customers?
Bruce Clay don’t sell the display marketing dream, we work towards business objectives and meaningful engagements with audiences. The basis of all engagements are data and technology… there is a pattern emerging here, right?
PAY PER CLICK AGENCY CREDIBILITY
Bruce Clay are a Google Premier Partner, that means that our clients can potentially leverage the benefits of latest innovations before competitors, keeping you at the fore of your industry. By partnering with Bruce Clay you are opening yourself up to an agency network of 8 offices covering 13 languages across the globe. Our network allows us to deliver cutting edge international pay per click campaigns in multiple languages right out of our Dubai office.
DISPLAY ADVERTISING APPROACH
Your approach to display campaigns should be tied to your holistic digital strategy. A display campaign without holistic support can result in lost opportunities – display is not only about brand awareness anymore. You can drive performance and ROI through display campaigns. The most important thing to keep in mind is that your strategy for display marketing needs to be in tune with your holistic efforts and business objectives. This way you will see the best results from display marketing.
PROGRAMMATIC AND RTB FOR DISPLAY INVENTORY
Ok, where do we start!? We assume that you know what programmatic buying is so will not go into the intricacies of how everything works. We are able to work with multiple third party DSP’s (demand side platforms) to aid your display marketing campaigns. We have planned and executed various campaigns through DoubleClick, The Trade Desk and other technology providers that have delivered incredible results for clients. In short, this is a smarter way to buy inventory, and reach the right audience.
PREMIUM AND DIRECT DISPLAY BUYS
Not all display marketing inventory is available through exchanges. Prevalent and high traffic sites sell their on site inventory directly to partners, rather than enter auctions. We have direct relationships with many premium inventory providers that can help you to achieve your brand objectives. Our reach and partnerships go across the MENA region and beyond, through various offices. We can offer local and international premium display solutions for all types of partners.
PAID SOCIAL MEDIA MARKETING
Everyone knows that social media is a really effective way to get in front of the right person at the right time. However, with the power of organic reach fading, even having great content is usually not going to be good enough without paid social media campaigns. That is why you need a partner, like us, that can help you to see through the maze of social networks, devise results orientated strategies and recommend where you should be focusing your social media marketing budgets.
HOW DO YOU GET RESULTS WITH PAID SOCIAL MEDIA MARKETING?
By working with Bruce Clay… well, that is the short answer. Now for a bit more detail.
First of all, it is important to remember that you do not need to spend lots of money, you need to spend wisely. You need to consider who your audience is, where they could be found and what they would interact with, in terms of creative. It sounds like a lot, and you may not have all the answers upfront, that is where we will help you, with cross client learnings (we don’t share first party data of clients, only knowledge and insights). We can also conduct A/B testing for you if your product, solution or brand is completely new.
The key to a successful social media marketing campaign is the strategy, and again, it needs to be consistent with you brand objectives and holistic strategy.
We have carried out numerous paid social media campaigns across Facebook, Instagram, YouTube, Snapchat and Twitter. We have a team of in house social media specialists and creatives that plan strategies and execute campaigns for clients at any level. Find out more about our social media marketing services here.
Want to get involved? Drop us a line today and let’s see where we can take your PPC advertising efforts!
WHY WORK WITH BRUCE CLAY?
Bruce Clay are a global network of search professionals. By partnering with us, you are engaging with some of the leading minds in the search field.
We also offer industry leading technology to optimise your accounts and a transparent buying model for all clients – every cent you spend is accounted for and you have full access to all of your digital assets and accounts.
Most importantly, you will be engaging with an agency that is local enough to provide you top service, but also has the reach globally to bring you leading innovation and results before competitors!
