THE BRIEF

FORM is an original upscale hotel that offers travelers high-quality hotel fundamentals with the flexibility of add-on service and amenity options in a technologically-advanced, design-forward and sustainable environment.

Our aim was to introduce its opening to the region as the only member of DESIGN HOTELS™ in the Middle East.

THE STRATEGY

Understanding that FORM Hotel consists of four elements, concept, design, location and offering, we have focused on these 4 different pillars to help educate the followers on what the brand stands for.

We constructed their pages into a 4 blocks story. Each block consists of 9 posts.

Overall concept was to talk about what is FORM? Where is FORM located? how does this benefit the visitors?, why should a traveler stay with FORM, what are we offering that is unique?, who is our target audience and how have we targeted them in terms of Design & style.




THE RESULTS

BEFORE

Followers
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Total Engagement
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AFTER

Followers
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Total Engagement
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BEFORE

Followers
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Total Engagement
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AFTER

Followers
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Total Engagement
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UNITED ARAB EMIRATES
401 Cayan Business Center, Barsha Heights, Dubai, PO Box 31705

Level 17, World Trade Center,Khalifa Bin Zayed The First Street,Abu Dhabi, PO Box 3876