THE BRIEF
FORM is an original upscale hotel that offers travelers high-quality hotel fundamentals with the flexibility of add-on service and amenity options in a technologically-advanced, design-forward and sustainable environment.
Our aim was to introduce its opening to the region as the only member of DESIGN HOTELS™ in the Middle East.
THE STRATEGY
Understanding that FORM Hotel consists of four elements, concept, design, location and offering, we have focused on these 4 different pillars to help educate the followers on what the brand stands for.
We constructed their pages into a 4 blocks story. Each block consists of 9 posts.
Overall concept was to talk about what is FORM? Where is FORM located? how does this benefit the visitors?, why should a traveler stay with FORM, what are we offering that is unique?, who is our target audience and how have we targeted them in terms of Design & style.
THE RESULTS
BEFORE
Followers
0
Total Engagement
0
AFTER
Followers
0
Total Engagement
0
BEFORE
Followers
0
Total Engagement
0
AFTER
Followers
0
Total Engagement
0
