Why Video Is Still King

Posted By on April 7th, 2019 in Digital News

Video plays a huge role when it comes to content. It’s easy, it’s fast, and it’s fun to watch…however, that’s only if you make it fun for your audience!

We’re living in a fast moving world, where people are continuously scrolling through their feed. As a brand, you need to not only stop that scroll but also lead them to your own pages.

With people exposed to so much information on a daily basis, they’re subconsciously not paying attention to images or text anymore.

Did you know? In the space of a 1-minute video you can deliver as much information as about 1,500 images, and about 1.8 million words.

This is why video is still hugely important when it comes to getting your name out there and making an impact!

Videos should be short and informative

People’s attention spans are getting shorter and shorter, so your video needs to represent your brand immediately within the first few seconds, in order for your audience to be aware of what they’re watching.

The first three seconds of any video is the most crucial; make sure the most interesting part of the video falls within that timeframe in order to grab attention. If this isn’t done right then your audience will continue scrolling, and you’ll lose potential views/customers/users.

This is highly important for your social channels, such as Instagram and Facebook. Keep your long videos for YouTube and Vimeo, which people visit when they’re willing to spend more time. Which brings us nicely to our next point…

Each platform must be treated differently

This is a very important point to remember when you’re developing content as some platforms are more friendly in nature whilst others are more professional (think Instagram and LinkedIn), and each platform has its own purpose.

As mentioned before, YouTube and Vimeo should be for longer and more informative videos such as testimonials, interviews, how-tos, and even short documentaries.

Instagram and Twitter are meant for shorter videos, since people only visit these platforms to see posts from their family, friends and what they’re interested in. They’re not there to watch long videos and are generally just popping in to say hello and catch up.

Vertical videos on Instagram are highly important as they bring more engagement and cover more of the mobile device screen, so are definitely more likely to get you to stop scrolling.

LinkedIn must be used for more professional videos, such as corporate videos, testimonials and informative videos about your company or employees.

Facebook however is a platform that can be used for both short and long videos.

Remember to use captions for all platforms, since this will increase the chances of people clicking into the video so that they can also listen to the audio.

Invest in videos

Video marketing isn’t a trend that’s going to go away, it will only continue to get bigger and bigger, so if you want to ensure your content and brand is communicating in the best and most effective way, investing in video is the only way forward.

Another great thing about video content is that Google loves it too! The chances of being on the first page of a Google search increases x 50 when you use video.

90% of online marketers use videos in order to create more engagement – after watching your video, about 65% of the audience will visit your website. They also make purchasing decisions based on the information in your videos.

All these stats mean is that there’s a simpler way to market your brand. So with the right investment and video strategy, getting your name out there and standing out from the competition becomes a whole lot easier.

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