Top 5 Facebook Analytic Tools and Insights
Before I explain the 5 Best Facebook Analytic tools and insights, let’s start by going through a known fact about Facebook. This online platform has become part of our daily routine. We check news, updates and see what’s going on around the world through Facebook. You can certainly say it’s an addiction!
With over 2.6 billion monthly users in 2020, Facebook is the go-to platform to connect you with anyone and everyone around the world. Undeniably, Facebook has entered our lives, and we can’t imagine a world without it. There isn’t a business around the world that has connected with people as much as Facebook, which is why businesses now depend on this platform to communicate with their customer all around.
Businesses use Facebook analytics to understand what kind of content is working and what is not working with their target audience. It helps to re-evaluate their marketing strategies and how to deal with their customers.
Let’s take a closer look at the five best Facebook analytic tools that will help any business understand whether or not their marketing strategies are working.
1. Quick Search – Social Media Search Engine
This Facebook analytic tool provides you with an overall summary of your online social presence for your business. Through a quick search, you can view the overall KPI’s that matter, such as engagements, demographics, impressions, etc. You can identify the latest trends to boost your content, compare your organization with your competitor’s, and it will guide you through creating the right content for your target audience.
2. Facebook Insights – Organic & Paid
Facebook Insights provides you with all the useful information you need to understand what content has worked and what needs to be changed. Through this analytic tool, once your page has more than 30 followers, you will have full access to your total likes, impressions, engagements, understanding audience demographics and location breakdowns. It will also show you the paid and organic break down to measure the value of the content of the posts you have promoted.
3. Socigraph.io – Facebook Groups and Pages
If you would like to analyze your Facebook page to understand the metrics of your audience and community better, then Sociograph.io is the perfect website for you. All you have to do is log in using your Facebook details. You will be able to understand what best works with your community over a certain period of time and have access to full reports per each post where you can analyze likes, comments, shares, etc.
4. Buffer – Manage and Monitor your page
This Facebook analytic tool will help you schedule and share posts to all of your social media channels such as Facebook, Instagram, LinkedIn and Twitter. Through this application, not only you can schedule your posts ahead of time, but you will also be able to analyze and manage your content.
5. Qwaya – Managing your Facebook ads
Last but not least, this analytic tool for both Facebook and Instagram tracks and manages your online ad campaigns through Facebook. You will get access to impressions, conversions, and performance reviews and much more using this website.
To conclude, it is safe to say that everyone, literally everyone, has access to Facebook, including your competitors. Therefore, you should make sure that your social media strategy is always up to date with the help of Facebook analytic tools/insights.
As Facebook is continually evolving, it’s essential for your business to always be at the top of their game. When efficiently utilized, Facebook can significantly impact you and your business’s social media presence.