Social Media Trends 2020

Posted By on September 24th, 2020 in Social Media Marketing

There is no better time than now to understand the true nature of the constant evolution of social media. 

Brands are constantly facing challenges with finding the right balance between exploring new ways to engage with their audience and understanding their social platforms’ insights. No matter who your target audience is or what objectives you’ve set for your social media presence, you must keep an eye out for trends and stay up to date and even ahead of your competitors by focusing on future strategies leading to continued growth. 

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As though 2020 hasn’t already brought enough change to the world on its own, let’s have a look back at some of the exciting social trends we experienced this year.

Advanced social ads

When it comes to advertising on social platforms, brands are investing enormously as consumers are growing to accept and enjoy the idea of shopping online. It’s a well-known fact that social ads are constantly advancing; it has never been easier for brands to promote themselves and reach out to their current customers as well as new potential customers. 

For example, Facebook recently launched personalized ad experiences which help effectively deliver products and services to customers by customizing formats and calls-to-action according to the target audience. Also, the recently launched Instagram shopping feature has proven to be a great start for direct social selling. Even LinkedIn’s ads have advanced by helping B2B brands target their most appropriate customers.

Overall companies should focus on social media advertising to reach out to their target audience, as well as continue growing their brand on all social platforms.

Video video video! 

Videos remained one of the most appealing and effective formats for years on all social media platforms. Ranging from videos on Instagram feeds, stories, IGTV, Facebook Live to YouTube videos, it has been a consistent format used all over.

Recently TikTok has taken over the Gen Z audience as they are enjoying the app’s engaging non-stop humour and challenges. While TikTok took users creating their own video content to another level, companies must consider implementing and using this popular content format and make it an essential part of their content strategy. 

The best and most effective thing about generating video content is that it has no limits, you can get as creative as you want and use smartphone shot videos or professionally shot ones, it’s all about the IDEA!

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Personalization 

Personalization is an endless opportunity for success and growth on social media; a brand needs to customize the content they are putting out to make it as relevant and as unique as possible for their audience. The best way to personalize your content most effectively would be researching.

Understand the social platforms overall, your brand identity, common marketing tactics, and most importantly, your audience and their preferences. The fact that social media has become a part of the customer experience that your audience looks forward to must be taken into consideration. Finally, make sure your content increases traffic by being relatable, memorable and trendy! 

As always, social media will continue to change and develop. No matter how fast social media is evolving, it remains an excellent opportunity for business to form trustworthy, intimate and engaging connections with their audience. Brands should really take advantage of this opportunity to build their own community and have a two-way relationship with their audience. By understanding both the platform and your audience, you will be able to continue building up your brand awareness and maintain loyal customers.

 

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