On-Page SEO: What Google Understands and You Should Too

Posted By on February 27th, 2020 in Search Engine Optimisation

We’re sure it’s super annoying and disappointing to not get proper results from your SEO efforts. But why? That’s the question you need to address. There are so many outdated practices still circulating, that might have helped you get to the first SERP position in 2008. For our SEO efforts to be fruitful in 2020, we need to realize and admit that Google is outsmarting a lot of these practices. As Google Search Engine develops and remains on top, we need to be ahead of the game by simply understanding what stopped working, and what’s next!

 

On-page what? On-Page SEO is short for On-Page Search Engine Optimization; the practice of optimizing web pages in a way that helps them rank higher in SERPs (Search Engine Results Pages) to increase organic traffic. Here are some crucial tips for a successful on-page SEO strategy.

  1. Google can understand synonyms!

Stop. Yes, you know what you’re doing, and you need to stop it now. This happens to be one of the most common on-page SEO mistakes. Keyword stuffing, as in using the same keyword over and over again in a way that even Google finds inhumane and disturbing, gets you nowhere in the first results page. Google can understand word synonyms and semantically-related keywords, which means you no longer need to stack your web page with exact-match keywords. It still makes sense to include some keywords you’re targeting more than a couple of time, but only if it makes sense contextually.

  1. Our favourite search engine has enough data to determine Search Intent!

Quick question. What do searchers want to see, or Google decides to show them when they type in the keywords you’re optimizing for in google search? Is it Product pages? Category pages? Informational pieces? Listicles? You can simply know that by looking at and analyzing the current ranking pages to understand what type of content or page Google favours over another. By looking at the current top-ranking pages, you can get an understanding of common search intent and optimize your content accordingly.

  1. Google knows why you hit the back button and choose a different result!

Slow‐loading pages are annoying, and your buddy Google understands. Page speed is a ranking factor as of a long time ago, and so is mobile page speed. The thing is, it does not only affect your search engine rankings, but it is also directly related to conversion rate, bounce rate, traffic, etc. Since Google is dedicated to enhancing user experience (UX), your pages are prone to negligence as long as your website is slow. You can use Google’s PageSpeed Insights tool to analyze your page and optimize it based on the suggestions and insights. Simple trick: reduce image sizes and eliminate unnecessary HTML.

  1. Keep it simple!

So Google looks at user signals like dwell time, time on page, etc. to determine rankings. You can monitor user signals using Google Analytics, and if you happen to find the insights disappointing, your content readability score could be one of the reasons why. If you tend towards complicated copy and big words that are difficult to understand, your visitors will bounce and go search for a simple and to the point alternative. Avoid run-ons and long paragraphs. Instead, keep it simple and informal, write as you speak.

 

So, here you go. Keep these simple tips in mind knowing that Google wants to show the users the best and most relevant results possible. Therefore, any effort geared towards making your website better also increases your chance of ranking.

Salma Eraki Administrator
Copywriter , Bruce Clay MENA

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