Netflix finds yet another way to market itself by introducing sharing function to Instagram Stories!

Posted By on February 5th, 2019 in Digital News

In 2018 we saw a huge increase in the use of Instagram stories and it is only expected to rise moving forward. Many brands are trying to utilise this by jumping on the bandwagon and introducing their very own Insta-stories strategies to help capture that market.

Many have been creating their own GIPHYs to leave a resonating mark. Netflix, however, has taken it one step further by adding a sharing function from their app in which you can now share your favourite show to your Insta-stories!

Once shared onto your Insta-Story, you can move the title, add a poll, a meter or any GIFs you like! This will definitely become a popular feature with people sharing their interests, asking for recommendations and so on.

The best thing about this? People who have the app installed
on their phone will have the “watch on Netflix” link at the top left of the
image (second image), which will facilitate direct viewing!

This is a huge move for Netflix and we can only assume that many other organizations will start to figure out their own way to integrate this into their strategy. What do you think is next?

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Social Media Director , Bruce Clay MENA

Tala started her career in market research five years ago but decided to tread a different path and shifted to social media four years ago. She currently heads the social media department here at Bruce Clay and works closely with her clients which include Smart Dubai, Toshiba, LG and Al Rawabi among many others. 

She has a deep understanding of market research which is something she integrates into her social strategies to give an edge and better insight into consumer behaviours. 

The dream job for Tala would be a professional taster for a certain world-famous burger brand beginning with Mc! However, until that is a thing she is more than content living and breathing Social Media.

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