The Importance of Social Media Marketing in 2020

Posted By on June 22nd, 2020 in Social Media Marketing

In today’s social media marketing world, having a social media presence for your brand is essential. Whether you have a small or a big business, you need to create an engaging social media page to stand out and be unique compared to your competitors. 

Social media marketing can help you increase more than just sales; it can help you increase traffic to your company’s website through high engagement on your social channels. Not only will you be able to promote your business, but also your business products and services in the most efficient way possible.


Promote your business and increase brand awareness

Promoting your brand and growing brand awareness can be tricky as you should be aiming to promote your brand and its values, not the products or services you can sell. You can run paid campaigns targeting your focus audience, spreading your brand’s core values and thoughts and building goodwill with your audience to strengthen your brand’s image.

Make sure to engage with your audience; show your audience that you care for them by listening to their feedback and thoughts as well. Share your brand’s achievements, any challenges you have surpassed, and information about upcoming products or services that might excite your audience. This will help increase your organic reach, gain more impressions and improve your engagement rate.

Build creative content and use #hashtags

When sharing posts, follow hashtag trends, ask your audience to engage with your content. This will benefit your brand a lot as it will show that your audience is being heard. Using hashtags will also provide a boost to your business’ posts and content. It is a great way to connect with your present and potential audience. Creating content and sharing it on your social media pages will have more benefits apart from brand awareness, it will help you generate leads and sales for your business. Creative content can go a long way as your content/posts can be shared by people which will increase your organic growth within impressions and reach.


Don’t miss out on influencer marketing  

Influencer marketing is something you can look into as well; the goal is to create a marketing plan that strategically delivers your brand’s key messages and builds a reputation within your target audience. Look for influencers who will authentically use your products or services and will talk about it with their audience, possibly leading their audience to buy your products/services and invest time engaging with your brand as well.

Social media marketing in 2020 is a crucial part for your brands marketing as it is one of the most effective ways to share your content, brand values and upcoming products/services. If done right, it can be beneficial in many forms, can bring in leads and sales, can generate organic and paid engagement and build a positive reputation among your target audience.

Bruce Clay AdministratorPerson