Why is it Important to have a Google My Business Listing in 2021

Posted By on November 9th, 2021 in Search Engine Optimisation

What is Google My Business?

Google My Business is a tool to manage and enhance your online Business Profile. Business Profiles appear in Google Maps and the local results of Google Search. In SEO, the creation and optimization of Google my Business listings is one part of what we call Local SEO.

Example of a GMB listing-

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In today’s world, Google My Business listings (GMB) are significant for all businesses aiming to drive local customers to their website or their physical premises. Customers who search for your brand on the Search Engine Results Page (SERPs) will be able to see up to date information on opening hours, business information, products, and reviews. This trend has rapidly increased year on year and especially in the Covid-19 era.

In a post-pandemic world where businesses have been opening at a frenetic pace, correctly maintaining your Google My Business profile is critically important, or you could end up losing potential customers.

5 Important Reasons to have a Google my Business listing

  1. A completed GMB will help your company in its local SEO efforts.
  2. It provides searchers with an immediate first impression whenever searching for your business with the key information listed towards the right-hand side of the SERP.
  3. Google Maps integration on GMB makes it a lot easier for customers to find your business and get directions to it with a click of a button.  
  4. Customers can send messages directly to your company or contact you via phone or email by using the GMB interface.
  5. Ratings provide other users with information on what they can expect from your businesses’ services or products.

Does Google My business affect SEO Rankings?

Google my business helps affect SEO positively by helping improve the visibility of your website in the local market.

A verified and optimized Google My Business profile increases your chances of appearing in the local 3-pack, which places the business at the top of search results, but can also help your website rank indirectly. This is achieved by providing Google with social signals that help improve the traffic to your website by offering proof of the quality of your business in the form of reviews.

Local search results are based on “relevance, distance, and prominence,” as per Google.

Google favors listings that match a users search intent. Google matches searchers with verified businesses in their direct proximity by selecting those that match the search query and by average rating. 

While optimizing your GMB listing, you should also consider how to leverage the information you add to your listing; it isn’t just about showcasing what your business does;, it also includes the use of various SEO-related strategies such as keyword integration and changes made to the listing, which include updating products and services that your business offers.

It is crucial to provide users with accurate information on your Google My Business Profile, so make sure you fill in every section of your Google My Business dashboard. It is also important that your N.A.P or Name, Address, and Phone number are correct and consistent across all online directories you are a part of. 

Last but not least, Google My Business appeals to the trust component of Google’s algorithm. Keeping your information updated and accurate is a must.  It is also a good idea to reply to all negative and positive reviews to build brand credibility and trust. By doing so, it also signals  Google that the business listing is posting photos and publishes posts to your Business Profile through Google My Business frequently.

According to a recent Google survey, 60% of smartphone users used the “click to call” option on the GMB interface to contact businesses directly. GMB is clearly not really a passing trend, as the majority of customers use it as their primary form of communication with local businesses. The trend for GMB is here to stay, so GMB optimization should be a priority for any business.  

In the midst of the Covid-19 pandemic, it’s more necessary than ever to optimize Google My Business to display accurate, up-to-date information about the company. Consider your GMB panel to be the first point of contact with your clients. If your business hours or description are really out of date, you run the risk of losing a customer’s trust and missing out on the relationship’s lifetime values.

Also read to know more on 4 SEO Strategies to adopt as COVID-19 Restrictions Ease, here.

If you are looking to improve your local SEO in Dubai, feel free to reach out to us and we will take care of the rest! 

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