How to Attract Visitors to Your Expo 2020 Dubai Event via Social Media Marketing
Expo 2020 Dubai is a huge event that will take place on Oct 1, 2021. It goes without saying that it is a perfect getaway for businesses into new markets and an ideal way to reinforce their brand presence.
When registering your business at Expo 2020, you definitely need a social media marketing (SMM) strategy to reach more people and drive more sales in the future. Without further ado, below are the best tactics to help you connect with your visitors before, during and after the event to reach the desired result.
Pre-Expo Social Media Strategy
Creating podcasts and sharing them on your social media platforms before the event is a great way to attract people and make them curious about what you are going to present during the event. You can bring speakers to talk about global issues and challenges without revealing your actual services and solutions.
- Promotional Teasers
Create teaser videos on what you will showcase at the event. You can publish your videos on your YouTube channel and share them on social media. This will drive engagement from your audience and will increase attendee interaction.
- QR Codes and Landing Pages for Lead Generation
QR scans are a great way to build a long-term relationship with your attendees. This needs a landing page that targets Expo visitors, and it can use the same link you are using across all social media platforms. Your landing page can provide the audience with more information about the event after getting their contact details.
- Social Media Ads
Relevantly promote your stand on social media and use platforms like Facebook and LinkedIn to promote events as they ensure your ad will reach the right people.
During Expo Social Media Strategy
- Social Media Calendar
You guessed it. This is something you can’t ignore in every campaign you are launching, especially an event like Expo. Make sure your marketing team creates an excellent storytelling marketing campaign during Expo. This strategy inspires viewers to take action if you communicate the right message to the right people.
- Content with Attendees
Definitely! You need content to attract viewers; because the content is like your car’s fuel; if you run out of it, your car doesn’t move. Therefore, you need to keep your marketing wheel spinning using consistent, high-quality content. Post photos and videos of your attendees and share them on social media, and if you had the opportunity to tag them, do it! You will increase the chance of getting your content shared with other people.
- Speaker or Presentation Video
Speaking or doing a presentation at the event definitely needs to be shared on your digital channels. Similarly, you can go “live” or create a podcast to speak with like-minded people about your niche and how your business will adapt to the current situation.
Post-Expo Social Media Strategy
- Lead Nurturing
One of the best approaches that open doors of opportunities and business connections is to add and connect with important individuals from the leads you’ve collected, especially the ones you met at the event.
Write thought-leader blogs that highlight what you are doing at the event. You can also attach photos and videos you created at the event within your blog posts and share these posts on social media.
- What’s Next
It is vital to make your visitors and viewers feel that what you presented is just the beginning, and more is yet to come! Make them curious about your next services and how you will improve their journey if they bought your products or services. Make it a story, a fascinating one!