Google’s Aug. 1 Core Algorithm Update: How did it impact, and how much?

Posted By on August 15th, 2018 in Digital News, Search Engine Optimisation

Google recently announced the August 1 core update, in relation to which, it released the below-mentioned acknowledgement:

Google’s core algorithm update

Let us now try to understand what the core update actually means.

What Exactly Is a Core Update?

As mentioned by Google, it makes hundreds of algorithm changes per year, often more than one per day. However, the core update is slightly different. While all other previously released updates like Penguin, Panda, Pigeon etc., have had a specific purpose, a core update is actually a tweak or change to the main search algorithm itself.

This means that Google may have changed the way it calculates term importance on a page, or the weighting of links in PageRank, or both, or a whole bunch of other factors that have not been explicitly specified i.e. the core update hints at tweaking the importance, order, weights, or values of the 200+ ranking signals that Google takes into consideration while ranking websites in its SERPs.

Simply put, Google changed the weight and importance of many ranking factors. In reality, it probably must have been several minor tweaks that, when combined, tipped the scales slightly in favour of one site or another.

How Did It Impact Our Websites?

We have observed that the average position across all our sites has slightly dipped since the core update released by Google on Aug 01, 2018. Below illustrated are average ranking position screenshots from the Google Search Console:

Client 1:

core algorithm update

Client 2:

Google core algorithm update

Client 3:

core algorithm update by Google

How Can Websites Recover from a Core Update?

There is no specific ‘fix’ if our website has been hurt by this update from Google, is what Google says. It either may have impacted our website in a good way or a bad way. Since websites are weighted against other websites relevant to the search query, the reason our site dropped could be entirely different than the reason somebody else’s website increased or decreased in rankings.

To put it simply, Google isn’t telling us how to “recover” because it’s likely a different answer for every website and query. It all depends on what everybody else trying to rank for our set of queries is doing. It’s also very likely that this algorithm update actually didn’t “penalize” us for anything at all. It most likely just rewarded another site more for something else, something more than what’s present on our site.

In short, Google will continue to refine its algorithms in order to make its search results better for users. Hence, Google suggests that instead of trying to “fix” our website to rank better after an update, we should try to keep making our website better over time, and Google may recognize those improvements over time, thereby improving our rankings eventually.

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