Digital Marketing » Blog » Social Media Marketing Social media advertising is known to be one of the most effective forms of online paid advertising as it increases impressions, clicks, and conversions at a minimum cost. Most businesses allocate approximately 28% of their marketing budget to social media advertising. As a digital marketing agency, we are often asked what is better – Google AdWords or Social Media Advertising? While both may be effective in their own way, Facebook Advertising is changing the game by being extremely convenient and cost-effective. Before we get to that, let’s get started with pros and cons: In today’s social media friendly age, Facebook Advertising is the most cost-effective solution but relying solely on it is also not recommended. Before you decide which tool to go with, it is important to test what works for your business. Is it Facebook Advertising? Is it PR or Print Advertising? Whatever works best for you is what you should go ahead with. Here are a few tips to keep in mind while creating a campaign on Facebook: Think less is more and simply focus on being concise. This will help to avoid unnecessary clutter and make your content is interesting and enjoyable. Also, put key points forward so your message is conveyed effectively. Use verbs in your content and make it interesting by providing offers, using phrases etc. If your content is capable of telling a story, it is sure to increase engagement. Offers and promotions help attract audiences. It encourages people to make purchases and browse through your website. It also entices undecided customers to purchase products and creates an increased level of interaction. A picture is worth 1,000 words, but a video may be worth 10,000. The human mind processes images at an incredible speed. So, if a message is communicated with images/videos, it is sure to grab instant attention without taking up time. A tagline represents the vision and mission of the brand in front of the customers. If a tagline is punchy and attractive, it is sure to convey the brand’s message and goals to the audience in an engaging and unique way.
Facebook Advertising
Pros of Facebook Advertising:
Cons of Facebook Advertising:
Keep your information short and sweet
Include offers and promotions
Attractive imagery/video is key
Use punchy taglines