Social media advertising is known to be one of the most effective forms of online paid advertising as it increases impressions, clicks, and conversions at a minimum cost. Most businesses allocate approximately 28% of their marketing budget to social media advertising.
As a digital marketing agency, we are often asked what is better – Google AdWords or Social Media Advertising? While both may be effective in their own way, Facebook Advertising is changing the game by being extremely convenient and cost-effective.
Before we get to that, let’s get started with pros and cons:
Pros of Facebook Advertising:
- Easily trackable
- Generates traffic
- Allows you to have complete control
- Targeting is easy and can be customized as per requirements
- Creates awareness
Cons of Facebook Advertising:
- Not recommended for B2B companies
- If managed incorrectly, it can be very costly
- If your products and services have a small audience, Facebook Targeting may be irrelevant for you
- Reduces conversion rates
In today’s social media friendly age, Facebook Advertising is the most cost-effective solution but relying solely on it is also not recommended. Before you decide which tool to go with, it is important to test what works for your business. Is it Facebook Advertising? Is it PR or Print Advertising? Whatever works best for you is what you should go ahead with.
Here are a few tips to keep in mind while creating a campaign on Facebook:
Keep your information short and sweet
Think less is more and simply focus on being concise. This will help to avoid unnecessary clutter and make your content is interesting and enjoyable. Also, put key points forward so your message is conveyed effectively. Use verbs in your content and make it interesting by providing offers, using phrases etc. If your content is capable of telling a story, it is sure to increase engagement.
Include offers and promotions
Offers and promotions help attract audiences. It encourages people to make purchases and browse through your website. It also entices undecided customers to purchase products and creates an increased level of interaction.
Attractive imagery/video is key
A picture is worth 1,000 words, but a video may be worth 10,000. The human mind processes images at an incredible speed. So, if a message is communicated with images/videos, it is sure to grab instant attention without taking up time.
Use punchy taglines
A tagline represents the vision and mission of the brand in front of the customers. If a tagline is punchy and attractive, it is sure to convey the brand’s message and goals to the audience in an engaging and unique way.