How to Customize Social Media Content for Different Platforms

Posted By on June 24th, 2020 in Social Media Marketing

There is no slowing down when it comes to brands embracing social media as an important part of their business strategy. Many brands adopt the same strategy across the different platforms but unfortunately, it is not always “one size fits all”. What works for one platform may not work for the other so it is important to customize your content accordingly. It is always important to think of your target audience and which platforms they are most likely to engage with as well as the different ways they use different platforms.

Tips for posting content on Instagram

Over half of Instagram’s users are between the ages of 18 and 29, making it the ideal platform to promote brands and products tailored to a younger audience. You should consider the audience’s behaviour online and how they actually use the platform. Your content on Instagram should be high quality and very visually appealing to grab the audience’s attention, your captions should be short and sweet and make sure to always have engaging content overall that is not too text-heavy.

1- Make use of the stories feature to engage your followers and learn more about them
2- Add a template to your visuals through borders and other elements using your brand’s colours as it is a very simple way to keep your grid looking cohesive and recognizable
3- Use a combination of images, videos and GIF’s to keep your followers interested and engaged
4- Incorporate User Generated Content as it increases engagement and makes followers feel like they are part of your brand. Create a hashtag that people can use to share their images with you and repost them on your page

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Tips for creating Facebook content

Facebook continues to be the largest social media platform with almost one-third of the world’s population being active members on it. It is the perfect platform to reach a wide audience and engage with them. Facebook is also the platform people go to to learn more about the brand itself and get in touch with it. So when creating your Facebook strategy, make sure your content is informative, engaging and shareable.

1- Increase your reach by creating content that people are likely to share on their pages
2- Engage with your followers through competitions and simple games such as puzzles, crosswords, and “spot the difference”
3- Incorporate external links to lead them to your website and/or other platforms

Tips for business-related LinkedIn content

LinkedIn is your go-to platform for everything business-related and it is the best way to reach professionals and generate leads. When posting on LinkedIn, your tone of voice should be professional and reflect your company’s identity. Your content should showcase your company’s history, values, products and services and industry in general.

1- Include videos and infographics to engage your followers
2- Let your followers learn more about you through videos showing your employees and life in the company
3- Use LinkedIn to generate leads, especially if you are a B2B company

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Tips for creating TikTok content

TikTok is considered “the new kid on the block” however it is rapidly growing with over 800 million active users and more than 1.5 billion app downloads. 41% of TikTok users are between the ages of 16 and 24 and this age group engages with quick and fun content and are always up to date with the latest trends so make sure your content provides them with that.

1- Follow current TikTok trends and hashtag and engage with your followers through them
2- Create your own challenge and get your followers to participate in it
2- Collaborate with influencers that are relevant to your brand
3- Invest in TikTok ads to reach a wider audience

Tips for your Twitter content plan

Twitter is the platform people go to for quick updates and trending topics and to interact with brands easily. So when posting on Twitter, make your posts quick yet informative and always make sure that you are using relevant hashtags as they play an important role in how people search for content and topics on the platform.

1- Always use relevant hashtags
2- Add images and videos to your tweets to increase engagement
3- Make use of Twitter polls to engage your followers and learn more about them

Mena Selim Author
Senior Social Media Account Manager , Bruce Clay MENA