Category: Pay Per Click
How to Refresh Your Remarketing Strategy
The best audience to use for your sales-focused marketing campaigns is a remarketing audience. Almost always, remarketing strategies convert to…
Google Updates Phrase and Broad Match Modified Keywords
Google recently announced changes to the phrase and broad match modifier keyword type. Now, phrase match terms will be able…
5 Common PPC Mistakes and How To Avoid Them
When running PPC campaigns, success might be a piece of cake for some, while cracking success might still be a…
4 Steps to Build the Perfect Audience for Facebook Ads
Facebook and Instagram have been some of the best advertising platforms online. Reaching out to perfectly tailored audiences helps reduce…
2021 PPC Tips: Digital Marketing New Year’s Resolutions
As digital marketers review 2020 to plan for the new year, the worldwide pandemic was not the only change with…
What Are PPC Services and Why Do You Need Them?
What are pay-per-click services? Why are PPC services important? And how do you choose a pay per click vendor or…
Try Makeup on Google Shopping with Augmented Reality
Google to use augmented reality and let users try cosmetics online. The platform will be showing product recommendations from influencers…
YouTube Audio-Only Ads
Expanding the range of their ad offerings, YouTube recently announced introducing audio-only ads to their video-based platform. YouTube, the popular…
6 Questions to Ask Your Next PPC Agency
It’s not you, it’s me. Well, OK, it might be you. This is a conversation that every business will inevitably…