Author: Kenza Gonsalves
How to Refresh Your Remarketing Strategy
The best audience to use for your sales-focused marketing campaigns is a remarketing audience. Almost always, remarketing strategies convert to…
5 Common PPC Mistakes and How To Avoid Them
When running PPC campaigns, success might be a piece of cake for some, while cracking success might still be a…
2021 PPC Tips: Digital Marketing New Year’s Resolutions
As digital marketers review 2020 to plan for the new year, the worldwide pandemic was not the only change with…
Try Makeup on Google Shopping with Augmented Reality
Google to use augmented reality and let users try cosmetics online. The platform will be showing product recommendations from influencers…
YouTube Audio-Only Ads
Expanding the range of their ad offerings, YouTube recently announced introducing audio-only ads to their video-based platform. YouTube, the popular…
Google’s Initiative For Personalized and Private Ad Targeting
In their effort to promote higher privacy on the web and to make third-party cookies redundant, Google announced their new…
How to Develop a PPC Strategy?
Every PPC strategy needs to start with understanding the goal behind it. While sales will be the end goal for…
Online Businesses, PPC Advertising and “Quaran-Time”
With malls closed, roads and streets off-limit and citizens confined to their homes, now the only places anyone can freely…