7 Tips to Help You Master Your Next Live Video

Posted By on December 8th, 2020 in Social Media Marketing, Videos

Social Media platforms are changing every day, adding more features and always looking for different ways to stay ahead of the game.

One of these features happens to be; Live videos. With this option being available on many platforms including Tiktok, Facebook and Instagram, and being such a crowd pleaser as it makes your followers feel closer, and more connected to you, here are some tips and pointers to make the best out of this feature!

1. Announce your Live video post ahead

This will help your followers “save the date”. It will also allow them to tell their friends whom they know might be interested in your live content, which will not only help you with exposure and reaching as many people as possible but will help you generate leads as well.

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2. Choose a time within your peak hours

Give yourself the chance to be viewed by as many people as possible, check your peak hours and choose one of them for your live video post. However, if you weren’t pleased with the reach, and think the content is really too good to be lost, you could always save it and post it as a video on your feed later.

3. Be yourself. Be genuine.

Trust me; this is part of the charm. People are sick and tired of well-groomed perfectly looking “I woke up like this” kind of people. They want to see real, they want to see raw, they want to see relatable. So if your stutter on your first live video, so what? Laugh it off with your audience. Joke about it, and move on.

4. Be prepared. And practice before you go live.

With that being said, it doesn’t mean you should wing it. On the contrary, you should know your content. You should roughly estimate the time it would take to say all that you need to say, and you should do a couple of practices off camera. However, going back to the first point, if you slip, forget something and suddenly remember that you did while you’re halfway through, don’t let it paralyse you. Try not to lose focus altogether, go on and finish it to the end and then if you found a way to incorporate or say what you missed, great. If not, then no harm is done. You’ll get it next time. 😉

4. Gather questions from your viewers about the topic you’re addressing

This makes it much easier to cater to your audience. Sometimes while you’re doing your research and preparing for the live post, you might miss something or think it’s not that important to add, but it might be of great interest to your viewers. So, by asking them, you set yourself up for success.

5. Connect with your audience and make time to answer some of the questions they’re asking on your live videos

Answering live questions is so essential as it makes your viewers feel heard and seen like their presence matter. Whether you decide to answer some questions every 10-15 minutes or just say you’ll answer some of the live questions at the end of the live session. Make sure people know you’ll get to them at some point through the time you allocated for the live post.

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6. Invite other content creators that can help with the topic you’re discussing to join you

This can help immensely with your exposure because now, not only your followers will have access to this live video, but also the other creator’s followers. Think of it this way; It’s double the promotion for the live, double the exposure and hence, double the views.

7. Last but certainly not least, choose where you’re shooting the live video

Declutter, clear the room, area or space you’re seated at to take the live video. Make sure there are no distractions in the background, whether it be people moving around or making noises that may potentially distract you or your audience. It’s also important to have proper lighting and sound.

There you have it, 7 quick tips to help you master your next live video. If you want to reach even more people and make your social media presence remarkable, contact Bruce Clay, a Social Media Agency that will take your Social Media efforts to the next level!

Malak Mokhtar Author
Social Media Executive , Bruce Clay MENA
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