Top Instagram Features Your Business Should Take Advantage of

Posted By on November 19th, 2020 in Social Media Marketing

Instagram is constantly evolving, with new features added regularly. Here are 6 Instagram features that you can take advantage of on your page to grow your business, increase brand awareness and learn more about your customers on the platform.

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6 Instagram Features for Businesses

1. Instagram Shopping

Because social media users are getting more and more used to easy access to everything, Instagram shopping tags are the perfect way to ensure that your followers can easily purchase your products. Offering the convenience of simply clicking on a product and being able to buy it with a few clicks increases the chance of them buying it since they do not need to leave the app and spend time searching for the product. Set up your Instagram shop and tag your products for a smooth and seamless user experience.

2. Instagram Story Polls

One of the easiest ways to get people to interact with your stories is through polls. “Black or white, coffee or tea, sunrise or sunset”- people love answering questions like these where the answer is one or the other. Implement this into your stories with polls that are relevant to your products/services. Not only would this allow you to interact with your audience, but it will also offer you a free look into their preferences which can help you with future business decisions- almost like free Market Research!

3. Instagram Insights

There are many Social Media Reporting tools, but sometimes Instagram insights are all you need to learn about your content and audience. Click on the “Insights” tab, and you will be able to find out the top locations of your followers, their age range and gender, which will allow you to customize your content for them. Not only this, but you will be able to tell what time they are most active on Instagram so that you can adjust the time that you post accordingly. You can also find out insights about your page itself where you will get to see the post impressions, accounts reached and profile visits.

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4. Instagram Live

The live feature is a great way to interact with your audience in real-time. Invite them to ask you questions about your brand, products and services or even use Instagram live for tutorials on your products and to share hacks pertaining to them! This will make your brand more relatable and will generate a sense of community with your followers.

5. Auto-generated Captioning for IGTV

Instagram recently introduced auto-generated captioning for IGTV, which allows you to reach a wider audience efficiently. This feature is a time saver as you do not have to create subtitles for your IGTV anymore, simply click on “Advanced Settings” when uploading your IGTV video and turn on “Auto-Generated Captions” and you are done! Your videos will be uploaded with auto-generated subtitles, but it is important to note that there won’t be a 100% accuracy as it is, after all, generated automatically.

6. Instagram Filters and GIFs

Branded Instagram filters and GIFs are a great way to promote your brand and increase UGC. Create your own filter, lens or GIFs and invite your followers to try them out and share them on their profile. You can even run a competition by selecting the winner from the followers who shared your filter, lens or GIF, which will increase reach and brand awareness.

 

Mena Selim Author
Senior Social Media Account Manager , Bruce Clay MENA