6 Best Free SEO Tools to Help Improve Your Keyword Ranking

Posted By on June 9th, 2019 in Search Engine Optimisation

Search Engine Optimization can be a challenging task, especially when there are too many things to do to get started on the right direction. Fixing URLs, meta tags, content, technical issues, backlinks audits, and the list just goes on. That’s when SEO tools come in handy to help you manage the different set of tasks. There are various free & paid versions to choose from depending on your requirements and website size.

Here’s a list of the 6 best free SEO tools that you can try for initial optimization.

1. Google Search Console:

Google Search Console is the first SEO tool that you must setup on any website. Formerly known as Google Webmaster Tool, it gives you necessary information like your website indexing, broken pages, search analytics & much more. The interface is pretty simple and is constantly updated by Google with the latest features.

2. Google AdWords Keyword Planner

Keyword research is one of the most important and tedious tasks for SEO, especially when you’re dealing with large websites. Also, this must be performed at the start of the optimization process in order to identify important keywords to target. Google’s AdWords keyword planner helps you find keywords that users search on Google in specific locations. It also gives you historic search volumes for keywords which can be used to identify search trends relevant to your business. The tool also suggests related keywords to the ones that you’ve searched which is helpful to identify new opportunities.

3. Pagespeed Insights

Pagespeed insights is another important SEO tool by Google that checks your website’s speed performance & provides suggestions to help improve performance. With page speed becoming an important ranking factor, Pagespeed insights becomes an integral part of your SEO efforts.

4. Mobile-Friendly Test

With Google moving websites to mobile first indexing, having a responsive website with good user experience becomes very important. Mobile friendly test checks the responsiveness of your website on mobile devices & suggests areas that need improvement for better mobile experience.

5. Screaming Frog SEO Spider

Screaming Frog is a desktop application that needs to be downloaded and installed on your machine. It’s a web crawler that can navigate through pages and extract critical SEO elements like meta tags, heading tags, canonical tags, page status code, etc. The free version can crawl up to 500 pages of a website. For more, you need to buy the paid version.

6. Yoast SEO

If your site is on WordPress, then Yoast SEO is the most significant SEO plugin that you need. Right from optimizing meta tags, setting canonicals, generating XML sitemap etc., Yoast can do all this and more in few clicks!