5 Weekly SEO Rituals for Marketing Managers

Posted By on February 16th, 2020 in Search Engine Optimisation

Most personal and business productivity gurus would agree that rituals or habits are key to enhance and automate activities that lead to success in any endeavor. Such is the case with your online marketing and your search engine optimization. 

We put together 5 weekly SEO rituals that you, as a marketer, should do regularly to improve your website’s organic performance over time. If you think you don’t have time or resources to complete these basic SEO tasks, make sure you outsource them to a reliable SEO agency.

    1. To start, run a quick report on your organic search traffic and compare it with the previous week.
         
      Launch your GA account and  go to the Acquisition Overview report. Check if the share of organic search traffic has increased compared to the previous week. The traffic should be slowly increasing or remaining static unless you have increased efforts through paid channels. Next, switch to a pure organic segment view and check out the Site Content report under the Behaviour report group. The numbers should slightly increase week over week and month over month.

       

    2. Understand how your keywords are performing and if there were changes in terms of visibility.
       

      Check the keyword monitoring tool you are using to analyze your site’s search visibility and spot trends in time. Your keywords and keyword groups should be ideally mapped to key landing pages. When a group starts to drop in overall visibility, you may need to consider improving content on the relevant page(s) to boost its performance. Your keyword monitoring tool should spot lost and won keywords and search terms that you don’t monitor, but have search impressions. These are all new opportunities you can focus on when it comes to your ongoing website optimization.

    3. Check your site in Google Search Console and look out for warnings and errors.
       
      In the Overview report, check the Coverage section first. All the indexed pages on your site should be valid and accessible by Google. If not, alert your developers to fix this. Otherwise, pages with errors may not be listed in the search. The Enhancements section will reveal areas where you can further optimize your site. Based on the number of issues outlined here, you can prioritize the fixes recommended by Google.
       
    4. Check if all pages of your site are SEO optimized, run a weekly crawl report to check for broken links and on-page issues.
        
      Depending on the size and type of your website, it may often happen that pages get moved or removed, URLs get duplicated, in addition to other issues that may pop up and affect your SEO. If multiple editors are looking after the content on your site on-page Meta tag and page title issues can also easily come up. To avoid such issues, you will need to conduct a regular report to check for them. There are tools like DeepCrawl and OnCrawl that can automate this process; however, you can run manual reports as well as using a free tool, such like Screaming Frog.

      Check for duplication issues, under-optimized Meta tags, too long or short page titles, potential problems with page headings, broken links, and non-SEF (SEO friendly) URLs. Speak to your development team about these and schedule to fix these as soon as possible.

    5. Schedule and publish at least 1 article or blog post as per your content calendar and keyword priorities.
        
      Always have at hand new ideas for content for your blog or website. The best practice is to arrange writing posts and articles in advance weekly, so you never run out of new content that you can publish.
      When planning content always be strategic, even if you have news content coming out that you have to cover. 

 

Focus on the core keywords that you want to rank for and think about what keyword group you will be targeting when you are writing a specific article or post. Select keywords that you have opportunities to get more traffic from, based on your existing rankings, keyword search volume and difficulty.

Ensure the copy and any supporting media are fully optimized with tags, headings, keyword-optimized sections, relevant internal links, and other references.

Align with your social media team on where the content will be shared and promoted on various social platforms. Ensure these also contain keyword-rich links pointing back to the URL, where the content is published on your site.

In summary, we covered five basic SEO tasks that you can schedule, outsource or automate to ensure they get done every week no matter what. Implementing these in your weekly marketing routine will ensure that you closely monitor your SEO performance so that you can take any necessary actions to fix issues, minimize website errors and maximize traffic opportunities from organic search. 

As an agency, at Bruce Clay, we can take care of these tasks for you so that you can focus on other aspects of your business and marketing projects. Contact us today to prepare a free SEO audit on your website to help uncover some of the key technical issues that currently prevent you from ranking well in Google.

Bruce Clay AdministratorPerson
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