5 Ways Social Media Helps Your SEO Efforts
Below are the ways Social Media Optimization can benefit your SEO:
Social media optimization is regarded as a brilliant inbound strategy that attracts visitors naturally. Although they may not directly impact SEO rankings; however, creating a strong brand presence and quality content can help your SEO efforts in the long run.
1. Building Social Backlinks
Social media platforms are great tools for creating high-quality no-follow links. Social Media helps websites diversify their external links, creating more authority in the eyes of Google. Social platforms like Twitter, Pinterest, LinkedIn etc. provide great visibility and opportunity to target
2. Driving More Traffic To The Website
Posting valuable content on regular basis on social media platforms can increase your clicks to your website. With every share you get on Facebook or retweets on Twitter, your chances of getting free click only increases as these posts are served to more audiences. Using these organic clicks from various social websites, your authority in the eyes of Google increases. For e-commerce websites, social sites like Facebook can drive decent conversions too!
3. Creating Brand Awareness
As of the second quarter of 2018, Facebook had 2.23 billion monthly active users. For
4. Influencing Search Results
5. Social Media Profiles on SERP
Google has started displaying social handles of brands on popular social websites like Facebook, Twitter, Instagram etc. Using these platforms effectively, the likelihood of users coming to your website increases as these results eat up the remaining ranking positions on
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