5 Social Media Trends to Watch and Capitalize On in 2019
With 2019 right around the corner, it is time to analyze what the social trends will be for the year to come! So far social media has continually stepped up its game when it comes to augmented reality, influencer marketing, and video content. With that in mind, we must ask ourselves, “what does 2019 have in store for us?”.
We have done the research for you and summed it up in this article. Here are all the trends you need to know to prepare for 2019:
1. Focus on Generation Z
Gen Z is starting to enter the workforce and make money. Gen Z has grown up with technology and is on top of the latest trends which is why it is important to target them with their interests. The basic social media posts do not work for them which is why we start to see brands doing things such as pop-up stores to cater to this generations’ instagrammable moments.
When creating content for Gen Z, keep in mind that they are looking for a personalized and intimate customer experience that is unique and ready for the gram.
2. Snack Ads
‘Snack ads’ unfortunately are not about perishable goods but instead are what video ads less than 10 seconds long referred to. With the abundance of video content available, we have developed a much shorter attention span which is why 60-second videos will work less and less moving forward.
As a solution, snack ads will be used increasingly more in 2019 to cater to the audience’s needs. Make sure when creating content for your brands that your message is delivered within the first 10 seconds even if the video is longer.
3. Chatbots are the norm
Chatbots were on the rise in 2018 and we have seen many major companies implement them on social media. Towards the end of the year, we have also seen smaller brands jumping on the bandwagon to show that they are leaders in technology even if they do not necessarily have the requirement for a chatbot.
Moving forward, chatbots will become the norm and consumers will expect instant responses from the brands they are following. This trend will continue to increase over the next couple of years until all brands must cave into implementing them.
Consumers are becoming harder and harder to impress and very reluctant to believe the exaggerated promises that some brands are communicating. With the abundance of information available and reviews available online, it is harder for brands to hide the shortcomings of their products. For this reason, brands have to be more transparent online by admitting when they are at fault and addressing the negative feedback directly and in front of everyone.
It is easy to turn a negative comment into a positive one if the brand deals with the complaint in a timely manner and addresses the problem rather than making excuses. You will find that most people complaining online only want the brand to acknowledge them and address their issue. Opening a two-way communication with your audience will help you build trust and form a better relationship.
5. User-Generated Content
We can never say this enough, User Generated Content (UGC) is the way forward! We have seen with many of our clients that UGC posts tend to get much higher engagement than those created for the brand. This trend will only continue to rise in 2019 as brands start to see the value of including their customers in their marketing strategy. Being featured on a brand’s page is not only acknowledgement for the customers but also opens a communication door with your followers who feel they can now relate to you even further.
These are the top trends that you need to keep in mind when building your 2019 social media strategies.
Tala started her career in market research five years ago but decided to tread a different path and shifted to social media four years ago. She currently heads the social media department here at Bruce Clay and works closely with her clients which include Smart Dubai, Toshiba, LG and Al Rawabi among many others.
She has a deep understanding of market research which is something she integrates into her social strategies to give an edge and better insight into consumer behaviours.
The dream job for Tala would be a professional taster for a certain world-famous burger brand beginning with Mc! However, until that is a thing she is more than content living and breathing Social Media.