5 SEO Tips For Niche Markets
Optimising your website for a niche market can be difficult, and here we discuss some common challenges faced by niche industries and how you can overcome them.
Challenges faced by niche markets
Niche markets are so small, which means reaching your potential customers can be more challenging. Here are a few issues faced by businesses in niche markets:
- Not a lot of people are searching for your product or service
- Difficulty in identifying the right keywords and content ideas
This doesn’t mean that you can’t drive traffic to your website and solve your customer’s problems. It is important to understand that you are not the only business in your niche, which means, your competition is there and the only way to get more customers to reach you is to rank above them.
To do so and achieve great results, you need to have a solid SEO strategy.
5 Steps to build a successful SEO strategy for your niche business
Step 1: Research your market better
We understand that as a business owner, you may understand your products and services better than anyone. But you may not know what terms or phrases your customers use to find you. To better understand your customers and what they search for, it’s very crucial to perform extensive keyword research. This will help you identify more specific phrases you should be targeting.
Step 2: Research your competitors
Niche businesses generally have low competition compared to major markets. However, it is good to identify and analyse who your competitors are and what they are doing. Analysing your competition involves understanding their strengths, weaknesses and the type of strategy they have in place. Identifying this will help us create a better strategy to drive more traffic and leads.
Step 3: Mine the SERPs
Mining the SERPs is a good way to see the type of results Google displays for your target keywords and phrases.
- You’ll want to look at how Google is helping to solve your audience’s problem.
- What SERP features does Google provide for specific queries?
- Are the SERP results informative in nature or transactional?
- What type of content does the SERP display?
While performing this activity, pay attention to how Google is addressing a specific issue. Because at the end of the day, this is where you want your business to appear, addressing the user’s problem in the best way possible.
While mining the SERPs you may find more keywords or questions your target audience may ask. These can be found in ‘people also ask’ boxes. Also, you can find related searches performed by your target audience at the bottom of the SERPs. This could help you create content and address more topics relevant to your business.
Step 4: Create great content
As a niche business, your goal should be to be identified as an industry leader or expert and instil trust in your audience’s mind.
Creating great content will help you achieve the above as well as generate leads for your site. Here are two tips to help you create content:
Step 1: Keyword research and usage: It is important to speak the language of your customers. As mentioned earlier, identifying the phrases your audience uses to look for your business, its products and services is the key to creating good content.
Step 2: Content creation and optimization: Once the keywords are identified, the next step is to create properly structured content. Anyone can create content, but to create content that can rank is challenging. Before you create any content we highly suggest following our step by step content optimisation guide.
Step 5: Build a link profile
Links being one of the highly relevant ranking factors, it is essential to build a strong backlink profile. Getting backlinks from websites surrounding your niche can add great value to your site. A common trend we have seen is that website owners are trying to buy links in hope of ranking their site better. This actually does more harm than good.
In case you want to know how to earn links, here are 50 ways to get quality backlinks to your website.
Get professional help from experts!
We understand that as a business owner you’ll have to focus on developing your business and that’s exactly why you should partner with Bruce Clay MENA to help your business grow online and achieve your business goals through our Search Engine Optimization services.