5 Reasons Why Snapchat Should Be Part of Your Social Media Strategy

Posted By on January 19th, 2021 in Social Media Marketing

Before reading on why you should include Snapchat into your social media marketing strategy, let me give you a few known facts about this unique social media platform. Did you know that there are over 100 million active users on Snapchat every day? In fact, there are over 1 billion snaps sent every single day? This shows you how widely popular this app is today. Now, why wouldn’t you want to implement it into your strategy?

5 Benefits of Adding Snapchat to Your Social Media Strategy

1. Higher engagement

This generation is more attracted to visual content rather than written content. Visual content is more than 40 times more likely to get shared amongst online users. Not only will users share visual content, but they will also engage with it more often. Snapchat has created a feature that enables you to target a specific location called a GeoFilter to take advantage of the time and location elements. It conveniently places a filter over your target audiences snaps at a given time. As a result, your business could, in a way, crowd-source promote an upcoming event.

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2. Smartphones are a priority

More than 80% of adults carry a smartphone, and you can take this to your advantage. Today, there is no need for fancy camera equipment or video editing to improve your marketing strategy. It’s as simple as distributing a QR or Snapcode for your target audience to have access to your stories and by scanning either code using their camera on the smartphone, they will be able to find your company’s Snapchat profile.

3. The fear of missing out

The FOMO effect or the “fear of missing out” allows online users to constantly tune in to their social media channels on a regular basis and at any particular time to avoid missing out on important or exciting updates. This will allow your organization to be at the top of its game by creating more behind the scenes and Q&A’s, which will result in more engagement with your target audience. This will be more effective than running a regular or printed campaign.

4. Behind the scenes

Everyone loves to know what goes on behind the curtains and would like to take a sneak peek on how the final outcome was created. Including behind-the-scenes content on Snapchat allows you to connect with your target audience on a personal level. It creates a more approachable and relatable connection between you and your community.

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5. Authenticity is key

Online users are always bombarded with companies trying to sell their products and services by producing polished advertisements. Promoting your products and services on Snapchat, as part of your social media marketing strategy, will allow you to build a relationship between your brand and your community and you will gain a sense of trust and loyalty. Authenticity in your brand through Snapchat will increase your followers’ engagement and respect, and it will encourage followers to stay for the long haul.

In conclusion, take time to understand who your target audience is, get to know what they like and dislike, which online platforms they are constantly using as this will help you move in the right direction of creating an excellent social media marketing strategy for your business.

Social Media Executive , Bruce Clay MENA