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LinkedIn is considered the most important platform when it comes to businesses, professional social activities and B2B marketing. It offers state of the art features that help attract the right audience and enrich your business’s online presence if utilized correctly. 

In this blog, we will mention some top tips that will help you maximize the benefits of LinkedIn marketing.

Enrich your profile with the right information 

Few tips to consider while filling out the profile information: 

• Choose the right wording that fits your company or business profile.
• Write up the best description that explains your business by choosing the most suitable keywords.
• Make sure you fill all fields with proper information.
• Carefully select suitable profile pictures.
• Improve your network by selecting the most related communities that discuss topics which are directly related to your business needs.
• Keep learning about features and ensure you are utilizing them correctly.

Enhance your content with videos, presentation and useful content

By carefully choosing content to post on your business page, you keep followers engaged and interested to learn. This can help boost your brand image and increase the user’s interaction with your business. The best form of content is visual content, such as videos and presentations. Visual content has a long term effect on your follower’s memory and brand exposure. 

Ask your employees to share experience about the industry and include interesting facts and quotes. The content posted needs to be simple, catchy and easy to understand. When it comes to videos, it needs to be short, creative and focuses on a single topic. 

Unleash the power of LinkedIn advertising

Many businesses underestimate the capabilities that this platform can offer through advertising. Users of LinkedIn have a much higher conversion rate and purchasing power compared to other well-known advertising platforms such as search engines.  

Unlike others, LinkedIn offers multiple advertising sponsoring choices like InMails and updates, which allow your business to target the right audience and convert organic traffic back to your business home page. 

When marketing advertising campaigns, you should carefully choose the right keywords and include eye-catching visual content. 

Boost brand exposure through the search 

Search tools and filters are a true hidden gem inside the platform if utilized correctly; it will enhance your presence on the world’s social map. Use tools such as filters and nearby features which allow your business to target people with similar interests and close geolocations. As a result, the brand will appear at the right time for the right businesses and individuals.

Analyze using the power of analytics   

Analytical tools on LinkedIn help to improve your understanding of what is being done right and what needs to be improved based on data collected from visitors and what is the most crucial engagements criteria. Data collected will help you decide what your business profile should be doing next and what campaign strategies need to be put in place to boost company rank compared to others.

These simple steps will help you get the most out of LinkedIn and put your business profile ahead of competitors and ultimately reach the right audience.

• Author Details

Jida Tabakh Editor

Social Media Ops Manager , Bruce Clay MENA

email

jtabakh@bruceclay.com