3 Key Tips for Social Media Messaging During COVID-19
It’s safe to say that we are living in strange times, right? Working from home, move permits, social distancing, forced quarantine, self-isolation and more. Since the worldwide Coronavirus pandemic hit, things have changed, and no one was ready for it. Marketers were taken by surprise with too many balls in the air. Should we continue posting? How should we update our campaigns? And most importantly, how will our messaging change?
To ignore the situation is not the smart way to deal with this as you’ll be ignoring the new concerns and priorities of your audience. However, constructing the right message is essential for your success as a brand. Here are 3 key tips that will help you get started.
This is a time to comfort and reassure your audiences that we are all in this together. Acknowledge what your audiences are going through and show them that your business is struggling as well. Yet, let them know that you are doing your best to be of benefit to the people around you. By aiming to provide comfort, you are creating a much-needed connection with your target audience that will build brand loyalty.
BE HELPFUL & GET PERSONAL
Build connections on a deeper level with your target audience by being active and engaging across all platforms. Here are some ways that you can publish meaningful content that reflects your message:
- Create online challenges related to your industry and ask people to share it with friends and family. Let them tag you so that you can track engagement and feedback.
- Publish free courses, recipes, seminars and tutorials to help your followers learn a new skill.
- Encourage some of your team members to go on live sessions on social media for tips and tricks, facts or just general discussions.
- Poll your followers and ask what they are doing and what they would like to see more of.
Remaining positive is critical at these hard times, try to spread positivity through your content. Emphasize how having the extra time to bond with your family and loved ones is an advantage that shouldn’t be taken for granted. Encourage gratitude and appreciation posts, publish what you are thankful for and ask people what they are thankful for during this period.
To sum up, your messaging in a trying time like this reflects your brand’s social responsibility and personality so strategizing and planning accordingly is the key to your brand’s success during this period and also beyond it. Simply, you need to be available, relevant, compassionate, reassuring and positive.