10 Pinterest Hacks to Increase Engagement
We’ve all seen those drool-worthy food pictures, wanderlust-driven travel photos, DIY projects that feed our obsessions on Pinterest. For the longest time, it has been one of those under-valued social platforms with great content. However, that position is soon changing. With over a quarter billion monthly active users, it has seen a 75% growth in user activity on a yearly basis, which makes it a great platform for personal use as well as business purposes. #FYI: Pinterest Pins are 100 times more shareable than a tweet. So, if you haven’t started promoting your brand on Pinterest yet, you may want to consider doing it soon as it is one of the fastest growing social platforms that is slowly but surely taking on the 3 giants – Facebook, Twitter & Instagram.
Wondering how to increase engagement on Pinterest? Read on:
1. Create relevant boards:
Creating multiple boards that are relevant, gives your brand an opportunity to grab your audience’s attention. Organize your boards by placing them into categories and focusing on their names. Keep it short and simple so it’s easily readable, understandable and accessible. On an average, every new page should have at least 5 boards with 20 pins each.
2. Repin quality content:
While focusing on posting original content on your boards is important; it is also necessary to repin quality content. You can repin what you like or find interesting from someone else’s board. This shows that you’re not all about you and you value and appreciate the work done by others too. It is also a great way to interact with people, gain insight on what’s popular and increase visibility. However, do ensure you don’t overpin as that can be a bit annoying for your followers and they may begin to unfollow you.
3. Focus on keywords to describe your pins:
Descriptions are important as they help Pinterest engines know what your pins are about. Be as descriptive as you can be and use keywords that are sure to attract attention. Just saying things like ‘OMG, my new table is here,’ or ‘Table from XYZ company is here’ isn’t enough. Instead, say ‘My brand-new, white wooden table from XYZ company is here.’ Ensure your pins are discoverable by using attractive descriptions.
4. Use attractive images:
With such a wide reach, your images can make or break your visibility on a platform like Pinterest. It is a visual playground where people are often seen browsing for content that they can add to their wishlist. So, imagery is extremely important. It needs to not only be eye-catching, but also needs to be of a specific size. Tall images work really well on this platform and stand out over the rest as they are easier to read and cannot be missed. They also get more repins than shorter images. So, make sure all your tall images are this size – 725 pixels wide X 1102 pixels high.
5. Include a Call-To-Action:
Research has it that a pin with an effective CTA sees an increase in engagement by 80%. So, ensure you add descriptions that ask for clicks, repins and encourage conversations. Some examples of effective CTA’s are – share this post, read now, register today, pin it later, sign up now etc. These could either be a part of the image or description.
6. Know when to pin:
Research on the best times to post on Pinterest and ensure you post during those times in order to get maximum engagement. Do note that this time may vary from company to company as it strictly depends on your target audience. If you’re targeting housewives, they may be more active in the mornings vs millennials who maybe more active from 2pm to 4pm. So, find out what timing suits your brand basis your target audience.
7. Add a Pinterest badge to your website and other social channels:
You’re in it to Pin it, right? Don’t forget to add the Pin It button to your website or blog. If you use WordPress, the Pinterest Pin It plugin will help you pin from your site. These simple buttons direct people from your blog / website to your Pinterest page and allow them to directly pin your content. You can also connect your account to Facebook & Twitter as this allows you to cross-post and gain more followers. For companies that send out newsletters, be sure to throw in your latest pins so your subscribers reach your Pinterest page.
8. Use Rich Pins:
What are Rich Pins? They are full of valuable, traffic-generating information that work wonders with a wee bit of extra effort than other Pinterest strategies. There are 6 different types of Rich Pins: movie, recipe, product, place and article. Each one is extremely valuable and helps boost engagement once necessary meta tags are added to it. Though they look complicated, they’re absolutely stress-free and generate leads swiftly.
9. Respond to comments and join group boards:
Just like you would respond to people on Facebook, Twitter or Instagram, make sure you respond to them on Pinterest as well. This leads to better engagement and makes your audience feel like you care. Respond to their queries, share facts and figures, update them from time-to-time so they always remember your brand and stay loyal to you. Group boards have loads of followers and conversations happening on a daily basis. Join these groups so you can interact with other pinners, learn what they’re doing and see what works for you. You’ll not only get a better understanding of what works and what doesn’t, but will also get an opportunity to reach out to more people. Comment on their pins and show them some love. This will allow people to see your brand and interact with you, which in turn will lead to increased engagement and lots of interaction. When you comment on somebody else’s pin, remember that they will comment on yours too. So, it’s a win-win situation for both!
10. Use analytics to check on your audience’s requirements:
While you keep posting frequently, it is also important to check how your content is performing. Pinterest offers built-in analytics that allow you to check which boards have increased engagement, which ones have more impressions, which ones do customers like / comment / repin. You may be posting at 10am every day when you should actually be posting at 2pm. Through these analytics, you’ll get a better understanding of what’s working for you and what’s not.
These 10 magic points will help drive people to your Pinterest page and will definitely help you increase engagement. Have any doubts? Tell us in the comments below.